Virtual program of:edX |
Drive your company's return on investment (ROI) with analytics-driven marketing strategies.
Apply analysis tools and techniques to real-world problems and scenarios.
Practical applications in price and promotion analytics.
Analysis of competitive trends.
Distribution and sales performance.
Competitive analysis and market segmentation.
Budgets for multiple campaigns.
Advanced programming languages.
Joint analysis, decision trees.
Traditional channels versus e-commerce channels.
Exclusive to Verified Students: Practical application of R, the industry standard for data analysis, to critical and common marketing questions.
4 months. 5 - 7 hours per week suggested.
4 high-level virtual courses (graduate-level)
Marketing analytics is becoming increasingly important as a core strategy for driving business performance.
Analytical skills, even in entry-level marketing positions, are a must for career advancement.
Berkeley Extension's MicroMasters program will help you gain skills in quantitative marketing techniques to implement immediately and see practical benefits in the workplace.
This powerful series builds your knowledge and skills with industry best practices and approaches to marketing measurement and analysis.
Start your journey to becoming a data manipulator and learn how to tell the hidden stories in your company's data.
The program is designed and taught by industry expert Stephan Sorger, who has held leadership positions in marketing and product development at companies including Oracle, 3Com, and NASA.
Whether you're looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the right courses for you.
Boost your career with college-backed credit programs and verified certificates.
Study and demonstrate knowledge at your preferred study time.
Try the courses before paying.
Learn alongside university partners and colleagues from around the world.
Expert BerkeleyX faculty and instructors committed to high-quality virtual education.
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