Virtual program of:edX |
Understand marketing concepts in detail.
Appreciates the strategic and tactical aspects of marketing.
Understand market research techniques.
Discuss ethical issues in market research.
Explain the basics of branding.
Create an integrated brand campaign.
4 months. 3 - 4 hours per week suggested.
3 virtual courses in soft skills
As companies operate in complex markets today, marketers are looking for sustainable ways to create competitive advantage.
The game of exploring crucial marketing questions using data and the art of creating a strong connection with customers has become crucial in these challenging times.
With a primary focus on market research and brand management, this custom program is designed for working professionals to navigate their marketing plans.
The three featured courses not only introduce fundamental marketing concepts, but also provide the methodologies for designing, implementing, and interpreting quantitative market research projects.
In essence, the brand management modules help students find a balance between strategy and emotion.
This IIMBx professional certification will be a platform for students from various sectors and fields.
It will act as a catalyst for a great learning experience that will help you in your marketing careers.
Whether you're looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the right courses for you.
Boost your career with college-backed credit programs and verified certificates.
Study and demonstrate knowledge at your preferred study time.
Try the courses before paying.
Learn alongside university partners and colleagues from around the world.
Expert IIMBx faculty and instructors committed to high-quality virtual education.
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