Virtual program of:edX |
Consumer behavior and positioning strategies Analytical tools used to evaluate marketing strategies New technologies applied to marketing Social networks and value creation Market segmentation, target marketing and promotion Pricing strategies Integrated marketing and value communication
3 months. 7 - 9 hours per week suggested.
4 high-quality virtual courses
From community organizations to global corporations, marketing is a critical component to being successful.
The best ideas, products and solutions can only make an impact if they can reach the right audience, at the right time.
Consisting of 3 courses and a final exam, this Doane University introductory program is for those looking to build a solid foundation in marketing techniques that they can apply in their careers.
Whether you're already involved in marketing operations and looking for a refresher or thinking about making a career change, understanding how to craft your message and connect with your audience is a critical skill needed in today's ever-changing world.
With successful completion of this program, passing all courses with a 70% or higher through the verified (paid) track, you will not only receive a certificate highlighting your achievement, but also have the option to earn actual college credit ( included in the price!) that you can count on to earn a bachelor's degree.
No prerequisites or prior marketing experience are required to participate.
Whether you're looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the right courses for you.
Boost your career with college-backed credit programs and verified certificates.
Study and demonstrate knowledge at your preferred study time.
Try the courses before paying.
Learn alongside university partners and colleagues from around the world.
Expert DoaneX teachers and instructors committed to high-quality virtual education.
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