Virtual program of:edX |
This course was ranked in our selection of the best Digital Marketing courses, available on the main e-Learning platforms worldwide.
Design social media marketing strategies to meet your business objectives Monitor advertising campaign metrics and KPIs Use value content creation, social media management and campaign monitoring platforms Manage social media crisis and create a plan management Evaluate the effectiveness of digital strategies and campaigns on social networks Create and optimize advertising campaigns for Facebook, Instagram, Messenger, Audience Network and more social networks Choose the best social networks for the company's objectives and create and configure advertising accounts of different social networks Automate your sales process using mailing tools such as Mailchimp, Autopilot and Active Campaign. Create advertising campaigns on the Google search and display network using Google Analytics and Google Ads optimize advertising campaigns through the definition search ads audience - keyword res earch
5 months. 3 - 4 hours per week suggested.
4 virtual courses in soft skills
Gain a competitive advantage by becoming a digital strategist.
With this Professional Certification program you will make your brand connect with the world and you will be able to create advertising campaigns on social networks to meet marketing objectives such as selling more, positioning a product or building customer loyalty.
The Digital Marketing Professional Certification Program consists of four online courses developed by Jojo Giuffra, an expert in the field of Marketing and a contributor to the Google Developers Experts program.
Together with him you will learn the theory and put it into practice.
You will be able to be inspired by real cases of digital marketing, knowing the experience of organizations and professionals who take advantage of social networks and develop valuable content, digital strategies and advertising campaigns to grow their brand.
The first course in this professional program will help you develop the skills of a successful content & community manager.
You will be able to develop yourself in this field for third party companies or for your own businesses, discovering how with strategic actions in social networks you can have powerful results with your business, your brand, your community, your sales and your customers.
By signing up you will have access to digital marketing templates and tutorials for using social media management tools.
In addition, you can build your digital portfolio to show the world your experience in online marketing or share it with recruiters.
In the second online course you will learn about the power of advertising on Facebook.
You will be able to use the social networks with the most profitable users in the world and you will be able to create advertising campaigns to get the most out of them.
We'll show you how to use Ads Manager to create ads on the Facebook Partner Network and launch ads for brand presence on Facebook, Instagram, Messenger, and Audience Network.
In the third and fourth courses we will provide you with all the necessary tools to be able to develop effective email marketing and advertising campaigns through the Google search and display network.
At the end of the Digital Marketing Professional Certification program, you will be able to choose a certificate that validates the knowledge learned in the digital marketing and social media courses.
You will be able to demonstrate that you are an expert in social networks and master the content of the courses and added to the digital portfolio created in the first digital marketing course, you will have an attractive cover letter for recruiters and you will be able to boost your professional career.
You will know how to grow your business with simple but effective digital actions developed by you.
Prerequisites: Basic knowledge in Facebook Basic knowledge in social networks
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