Virtual program of:edX |
How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing, and marketing mix and attribution modeling.
How to take advantage of SEO and SEM strategies that include web analytics, machine learning, and AI/Big Data applications.
How to harness the power of customer lifetime value concepts by applying them to business value, customer selection, and loyalty programming.
How to develop online advertising ecosystems with Big Data analysis of social networks / social networks and media for better decision making.
4 months. 3 - 5 hours per week suggested.
4 virtual courses in soft skills
Digital marketing is quickly becoming the dominant tool in marketers' toolboxes.
While out-of-home marketing and mass communication continue to make up a large portion of a company's marketing budget, the digital components of these budgets are growing rapidly.
This is due in part to the fact that digital marketing presents the opportunity to track the ROI of every dollar spent.
As such, it is critical that digital marketers develop strong marketing and creative skills, as well as significant skills in data analysis.
This program will prepare you for the future of marketing and provide you with the most critical tools and skills to create value in your company.
You'll learn the key marketing skills most in demand today, including: omnichannel marketing, marketing analytics, social media strategy, online advertising, and AI approaches to customer value analysis.
Designed by world-renowned marketing professors at Maryland Smith, home to some of the world's strongest marketing researchers and professors, this Professional Certificate in Digital Marketing from the University of Maryland develops the digital marketing acumen you need to harness growth. explosive.
and a rapidly evolving marketing industry.
Today's marketers are faced with a
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Learn alongside university partners and colleagues from around the world.
Expert teachers and instructors from UMD, USMx committed to high-quality virtual education.
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