Digital marketing has become one of the most demanded disciplines by companies today. The marketing, advertising and any other professional who is in charge of commercial and promotional responsibilities, is clear that it is a necessity to know how your company can venture, strengthen or maintain its image, its services and its promise of value to its customers. , through its presence on the internet, social networks and other channels of the digital age.
In this article In this article you will find the "The best online courses in Digital Marketing", you will find several virtual courses that will help you master different skills necessary to successfully fill this new path.
What is the digital marketing
According to Wikipedia, Marketing or Digital Marketing applies to technologies or platforms such as websites, email, web applications (classic and mobile) and social networks. It can also occur through channels that do not use the Internet such as television, radio, SMS messages, etc. Social media is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows you to more accurately track your return on investment (ROI) compared to other traditional marketing channels.
Digital Marketing has gained strength especially in recent years, as a necessity for companies regardless of their size and the sector or industry to which they belong. Even Digital Marketing transcends the corporate need and becomes a particular or professional need when the person must develop a strategy that allows him to "sell" himself as the ideal and trained professional that he is. In fact, this subcategory of Digital Marketing is called Personal Marketing. This shows us, in turn, that the evolution of Digital Marketing has allowed the development of specific themes which become new aspects of development, with various purposes.
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The pandemic, as is known, forced companies to restructure their operations, including the way their employees work, with the incursion of remote work. Part of these changes have been processed by organizations through a process called Digital Transformation, which allows them to establish a process of changing their traditional, analogous and very surely inefficient operations, to the new developments that technological advances bring. It is critical for organizations to adapt to these changes since it will be a matter of time before they become standard in their industry, and their competitiveness plummets, with serious consequences for the business.
Part of these changes will have a high relationship with the way the company promotes and markets its products. This is why Digital Marketing becomes part of the transcendental changes to be implemented.
Digital Marketing professionals have taken great force. According to LinkedIn, they are in the top 10 most in-demand jobs with 860.000 positions in the United States alone. Some of the topics most required by companies are: Social Media, Strategy or Content Marketing, SEO, Analytics, among others.
The pandemic accelerated the need for companies to migrate to digital, but this also implies, of course, the need to find trained professionals to work in the different roles of Digital Marketing. In short, it is a great time to become a Digital Marketing professional, or to reinforce, expand or renew the knowledge you have previously acquired, since like any other profession and to a greater extent due to its connotation, the constant evolution and development of Technological advances make constant training essential.
According to Glasdoor, a Digital Marketing Professional, as professionals or experts in this field are called, has an average annual income (salary) of US$82.567, in the United States.
What kind of Digital Marketing courses to study?
Today Digital Marketing has a wide variety of fields of action and categories to focus or specialize. Professionals should analyze the scope to which they want to take their knowledge of Digital Marketing.
These decisions can be framed in the needs of the current position in which they perform, or the course they want to take in their careers. There are virtual courses of general knowledge, for initiates in the world of Digital Marketing, and also Professional Certificates in Digital Marketing, with a deeper knowledge and a longer time of dedication, such as the Professional Certificate in Digital Marketing, which we will talk about later.
A social media manager, for example, should not only know how to manage a company's social networks, but may be interested in training in the use of the advertising platform offered by these social networks, to implement advertising campaigns that complement their organic marketing strategy. social media.
A content creator, perhaps, should not only know how to develop a text that attracts the attention of the users of a website, and that is positioned first in the organic search results, but could also be interested in knowing how the Analysis platforms that offer information and statistics on the audiences that visit said content on the website.
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Find in this article, information on Online Digital Marketing courses, on Social media managing, Content Marketing, SEO, Analytics, among others.
Virtual courses, MOOCs, and other types of advanced virtual studies such as Professional Certificates, Specialized Programs, Expertrack, Microcredentials, among other study formats developed by the main e-Learning platforms in the world.
From world-renowned platforms such as Coursera, edX, Future Learn, Udemy, Linkedin Learning, CFI, among others, find in this post, courses highly valued by thousands of previous students, which will help you make better decisions about which is the most suitable course for your objectives.
Where to study a Digital Marketing course?
Online Digital Marketing courses can currently be taken in many places. Perhaps some of the platforms available on the web offer quality studies. However, at AulaPro we have made a selection of the platforms that we consider to be the most relevant worldwide for online studies.
In this sense, the studies in this list are developed by prestigious universities, which occupy the first places in the international rankings, by technological companies of recognized world impact, by international experts of proven effectiveness as instructors, offered to the public through platforms with the most advanced technological developments, in terms of learning experience, or specialized platforms in the specific subject.
The courses have different levels of depth. From short courses that address a specific topic with a dedication time, which will not exceed 6 weeks, to robust study programs that last from 6 to 10 months, which can leave the student with a deep knowledge and even the ability to turn your professional career around.
In this article you will find Digital Marketing studies of:
- Coursera
- LinkedIn Learning
- Future learn
- Udemy
- edX
RECOMMENDED VIRTUAL DIGITAL MARKETING COURSES
COURSES IN THIS LISTING
NEW
Category: Business -- Developed by: Meta (Facebook)
When you think about having a strong presence on social media, in terms of business, the first thing you start with is creating a strong presence on Facebook, supported by its platform for manage Business Pages,
But anyone who wants to step up and learn technical skills in demand to start a career as a marketing analyst or improve their business analysis should enroll in this six-course Metamarketing Analysis Certificate program. No previous knowledge is required.
The industry-relevant program was created by Aptly's marketing analytics specialists and Meta marketers to educate you for careers as a marketing analyst, marketing researcher, and other positions.
Learn the fundamentals of marketing, how data influences marketing decisions, and how to use OSEMN's data analytics framework to address common analytics questions.
You will learn to use key tools like Python and SQL to collect, connect and analyze relevant data. In addition, common statistical techniques are used to divide audiences into groups, evaluate campaign results, improve the marketing mix, and measure sales pressure.
This certificate gives you the opportunity to obtain the official certificate of Meta Certified Marketing Science Professional
A single ticket for exam 200-101: Meta Certified Marketing Science Professional will be awarded to students who successfully complete all 5 courses. In order to finish the Meta Marketing Analyst Certification Program and receive your Coursera certificate, you must pass this test.
NEW
Category: Business -- Developed by: Google
This is your path to a career in digital marketing. In this program, you will learn in-demand skills that will help you get to work in less than 6 months. No degree or experience required.
Prepare for a new career in the high-growth fields of digital marketing and e-commerce in less than six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever; 86% of business leaders report that digital commerce will be the most important route to marketing in the next two years. There are 218 open positions in the US in this growing field, with a median entry-level salary of $000.
Throughout the seven courses of this certificate program, you will gain in-demand skills that will prepare you for an entry-level job. and you will learn to use tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify and Twitter. You'll learn from Google's subject matter experts. You will have the opportunity to create your own portfolio with projects such as presentations, “customer personas” and social media calendars to show potential employers.
75% of Google Career Certificate graduates in the United States report seeing a positive impact on their career within six months, including a raise or a new job.
SELECTION
Category: Business -- Developed by: Udemy
Over 355,000 students have taken this Digital Marketing course, making it the best-selling Digital Marketing course on Udemy!
The course has to date more than 20 hours of video, various questionnaires and practical exercises: The mooc "The complete digital marketing course - 12 courses in 1 - MOOC -Udemy" is undoubtedly one of the most popular digital marketing courses available. Complete available on the Internet. It covers more than 10 topics such as SEO, YouTube marketing, Facebook marketing, Google Adwords, Google Analytics, among other key topics within Digital Marketing.
It may interest you:
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Category: Business -- Developed by: Meta (Facebook)
Launch your career in social media marketing. Build job-ready skills and build credentials to go from entry-level to job-ready in about 5 months. No degree or previous experience is required.
Whether you've already been playing around with social media platforms for your business or are completely new to digital marketing, you've come to the right place.
Developed by Aptly's digital marketing experts in conjunction with Facebook marketing professionals, this six-course program includes industry-relevant curriculum that will prepare you for an entry-level position in social media marketing. After an introduction Through digital marketing and the major social media platforms, you'll learn how to establish an online presence, create posts, grow followers, and manage your social media accounts.
You will develop skills for creating and managing advertising campaigns on social networks and you will learn to evaluate the results of your marketing actions. Most importantly, throughout the program you will be able to practice your new skills in practical projects, the results of which you can show through a portfolio of your work.
Upon successful completion of the program, you will earn the Facebook and Coursera Digital Marketing Associate certification, which will equip you with skills in social media marketing and the use of Facebook Ads Manager.
Category: Business Strategy -- Developed by: Udemy
Use Facebook marketing to highlight your business, Take this highly rated online course to optimize your Facebook ads today.
If you dream of being a Facebook Ads expert, in the "Facebook Ads & Facebook Marketing MASTERY 2020" course, its instructors have experience with more than 500 business clients. They have advised them on marketing strategies and campaigns on Social Networks. Facebook marketing is a required skill for anyone with a need to promote a product or service, brand, or public figure.
More than 135.000 students have learned how to advertise on Facebook Ads thanks to this course that brings together the essentials to master marketing and advertising on Facebook.
Category: Business Strategy -- Developed by: Udemy
Find out how our clients have transformed their sales using Google AdWords and get ready to get your AdWords certification.
If you dream of being a Facebook Ads expert, in the "Facebook Ads & Facebook Marketing MASTERY 2020" course, its instructors have experience with more than 500 business clients. They have advised them on marketing strategies and campaigns on Social Networks. Facebook marketing is a required skill for anyone with a need to promote a product or service, brand, or public figure.
More than 135.000 students have learned how to advertise on Facebook Ads thanks to this course that brings together the essentials to master marketing and advertising on Facebook.
Welcome to Udemy's highest rated AdWords course ever
Drive consistent, reliable, high-quality traffic to your website, every day through Google AdWords.
Your customers use Google every day to find the products and services they want to buy or learn about, but you're losing business to your competition because their AdWords campaigns are better optimized than yours.
This course has been taken by more than 135.000 students around the world, maintaining one of the highest scores on the Udemy platform.
It may interest you:
MOOCs courses you may like:
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Category: Business Strategy -- Developed by: University of Edinburgh
How marketing creates value and can influence perceptions, purchases, and loyalty How successful brands are built and maintained through segmentation, targeting, and positioning for effective and profitable marketing Conduct a competitor audit and analysis Understand why why digital marketing is important today and the changes in the digital landscape Develop your own digital marketing strategy.
This professional certificate will first introduce you to the role of marketing in a competitive marketplace and give you a good understanding of how to apply its principles to online marketing.
Topics covered will include content marketing, e-commerce, user experience and web design, social media, search engine optimization (SEO) / pay per click (PPC), and many more.
You will develop an understanding of the impact of digitization on business and learn how to harness new technologies to succeed in the modern business world.
Category: Business Strategy -- Developed by: LinkedIn Learning
Stay up to date on the latest trends in digital marketing.
In this bi-weekly series, social media and marketing expert Martin Waxman explores the newest tools and techniques marketers use to reach their customers.
Find out what's new, how it will affect your business and what other companies are doing to adapt.
Every two weeks you can explore a new topic, including mobile, voice search, live and video streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR.
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Category: Business Strategy -- Developed by: Galileo University
Gain a competitive advantage by becoming a digital strategist.
With this Professional Certification program you will make your brand connect with the world and you will be able to create advertising campaigns on social networks to meet marketing objectives such as selling more, positioning a product or building customer loyalty.
The Digital Marketing Professional Certification Program consists of four online courses developed by Jojo Giuffra, an expert in the field of Marketing and a contributor to the Google Developers Experts program.
Together with him you will learn the theory and put it into practice.
You will be able to be inspired by real cases of digital marketing, knowing the experience of organizations and professionals who take advantage of social networks and develop valuable content, digital strategies and advertising campaigns to grow their brand.
The first course in this professional program will help you develop the skills of a successful content & community manager.
In the second online course you will learn about the power of advertising on Facebook.
In the third and fourth courses we will provide you with all the necessary tools to be able to develop effective email marketing and advertising campaigns through the Google search and display network.
Category: Business Strategy -- Developed by: Udemy
Learn digital marketing skills to grow your business: social networks, Facebook, SEO, YouTube, Email Marketing, websites and more.
If what you are looking for is a course on Digital Marketing with all the necessary elements to become an expert in the field, you should pay attention to the course “Digital Marketing Masterclass”.
Nearly 50.000 people have already taken this one with more than 20 essential Digital Marketing platform classes and strategies!
With the skills learned in our course, you can:
- grow your own business
- Launch your own digital agency.
- Become a Digital Marketing Consultant.
It may interest you:
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Category: Business Strategy -- Developed by: Universidad de Palermo
The Digital Marketing for E-commerce course will allow you to learn the main keys to developing a digital marketing strategy applied to your online project. In this way you can generate greater visibility to your proposal and achieve better results.
Category: Business Strategy -- Developed by: Udemy
Attract hyper-targeted followers on Instagram, convert your followers into paying customers and amplify your brand with Instagram.
This programme of Instagram contains more than 50 conferences and more than 10 hours of content. “Instagram Marketing 2020: step by step for 10,000 followers” It is designed for anyone who has less than 10,000 Instagram followers. If you are interested in learning how to implement an Instagram strategy to grow your followers and business, read on.
The course is constantly updated, with all the new features and changes implemented. By having lifetime access to the course, you will be able to renew your knowledge as innovations reach the social network.
SELECTION
Category: Business Strategy -- Developed by: University of California, Davis
This course is a partnership between the leading authority on content marketing, Copyblogger, and UC Davis Professional and Continuing Education.
In this course, you'll learn the top strategies content marketers use to profitably acquire and retain customers.
Specifically, you will learn how to develop, organize, and implement a content marketing strategy, analyze and measure content marketing effectiveness, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. .
You'll also learn how to put the ideas that come your way into action and build your own personal brand through content marketing.
