The virtual course "Management of social networks - Virtual Course - Coursera", is a course with different contents and that offers video classes of . Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
This course equips you with critical content creation and management skills.
You will learn how to create effective social media posts and how to create a strong brand to help you build a social media presence.
You'll also learn how to establish an ongoing process for managing your content.
This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iterations, and how to increase the effectiveness of posts.
You'll end the course with real-world application of your skills through a content management project.
Upon completion of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and Instagram account for businesses • Understand how and why to create content for social media • Create a brand, tone , and voice for a social media presence • Manage a content calendar for your social media presence • Evaluate the performance of your social media content and to iterate and optimize performance • Create a content calendar for your presence on Social Media • Manage Social Media Content Using Real-World Data This course is intended for individuals who want to learn how to create and manage a business presence on social media, including creating content, interacting with, and engaging with clients in social networks and the evaluation of the results of different publications.
Students do not need marketing experience, but have basic Internet navigation skills and are eager to engage and connect on social media.
Having a Facebook or Instagram account helps and ideally students have already completed Course 1 (Introduction to Social Media Marketing) in this programme.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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