The virtual course "Principles of Marketing and Digital Media - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 20 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
The digital revolution has brought about a titanic shift in the marketing communications landscape, while also creating new opportunities for businesses to reach and engage consumers through mobile, social and smart media technologies.
In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices.
By understanding the underlying processes of marketing communication and the main features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right time.
You will be able to: - Examine marketing as a highly strategic communication process - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of various digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing.
This course is part of Gies College of Business suite of online programs including iMBA and iMSM.
Learn more about program admission and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.
giesbusiness.
Illinois.
edu/idegrees/.
as new tools for digital marketing This course is part of Gies College of Business suite of online programs including iMBA and iMSM.
Learn more about program admission and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.
giesbusiness.
Illinois.
edu/idegrees/.
as new tools for digital marketing This course is part of Gies College of Business suite of online programs including iMBA and iMSM.
Learn more about program admission and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.
giesbusiness.
Illinois.
edu/idegrees/.
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University of Illinois at Urbana-Champaign
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