The virtual course "New technologies for business leaders - Virtual Course - Coursera", is a course with different contents and offers video classes of Approx. 19 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
This introductory course is developed for high-level entrepreneurs (and those on their way) who want a broad understanding of new information technologies and understand their potential for business functions (eg, marketing, supply change management, finance). . This is not a course for people looking for guidance on becoming a deep technical expert or implementing these technologies. From Blockchain to Artificial Intelligence to Virtual Reality technologies - this course will empower business leaders to embrace the concepts and bring cutting-edge information technologies to their organizations to improve customer engagement and ultimately the bottom line of their business. Instead of digital disruption, new management technologies and methods will become the foundation of a digital transformation journey for better customer relationship management and customer satisfaction. The content is structured in a way that promotes discussions about the challenges faced by business management and marketing functions due to the emergence of new technologies such as blockchain, cryptocurrency, Internet of Things (IoT), virtual, mixed and augmented reality (VR/AR). ), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools and strategies that are already proven in the real world and prepare ourselves and our organizations to have the necessary tools to succeed in a fast changing world. This course is not a deep technical curriculum, but based on thousands of hours helping executives (often C-level) realize the potential of technologies in their own areas of expertise. This course is available in English.
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