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MAIN CATEGORY(S) OF THIS COURSE
ABOUT THIS COURSE
The virtual course "Market Research and Consumer Behavior - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 6 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
DESCRIPTION
Your marketing quest starts here! The first course in this specialization lays the foundation for an overall successful marketing strategy.
It is divided into two sections: Market Research and Consumer Behavior.
Get the tools and techniques to translate a decision problem into a research question in the Market Research module.
Learn how to design a research plan, analyze the data collected, and accurately interpret and communicate survey reports, translating the results into actionable recommendations.
It will then focus on the consumer decision-making process, highlighting the key moments from the identification of a need to the purchase and consumption of a product.
Adopt a true "consumer focus" in your management decisions by looking at how consumers make decisions, what goes on (in their hearts and minds) at different stages of the decision-making process, and the variables that influence those decisions.
This course will equip you with the knowledge to understand the state of your product before tackling go-to-market strategy.
There's no better place to build the foundation of your marketing journey!
CHARACTERISTICS OF THIS COURSE
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Created by:IE Business School
Advantages
Featured Advantages of Coursera Courses
top universities
Prepare yourself from home with the most prestigious universities in the world.
teachers with phd
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
Growth
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
+ 45 million
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Find out how:
Hora (s)
Min(s)
Sec(s)
Advertising
FAQs
METHODOLOGY
LEVEL OF STUDY
Advertising
COOKING CLASS DETAILS
- DELIVERY SCHEDULE: Study at your own pace and availability
- VIDEO HOURS: Approx. 6 hours to complete
- ACCESS TIME Access to content after completing the course
- DELIVERY CERTIFICATE? Yes
Who develops this course?
IE Business School
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