The virtual course "Brand and Product Management - Virtual Course - Coursera" is a course with different contents and offers video classes of Approx. 12 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
After taking this course, you will be able to identify the critical information needed to develop brand and product strategies that achieve immediate results and also create long-term value. You will be able to create a business plan to make your brand strategy come true (both externally for consumers and internally for employees). You'll be able to define the right metrics to help determine if the strategy implementation has been a success, taking into account any necessary adjustments by using a test-and-learn methodology. This course is made up of six modules: 1 - Launching new products and the challenge of managing them throughout their life cycle. By the end of this module, you will be able to demonstrate your understanding of product strategy concepts and gather the data that will support you in defining your product strategy. 2 - Build compelling brands that inspire your critical stakeholders and have an impact on your bottom line. This module will allow you to feel confident describing the different elements of a brand strategy and formulating a winning brand strategy. 3 - Know how to communicate your offer: Brand architecture and nomenclature. Upon completion of this module, you will be able to define what to call your brand and explain how to develop a system for incorporating future products and brands. 4 - Build your brand portfolio. Upon completion of this module, you will be able to map your brand portfolio to maximize its value and support its growth. 5 - Translate your brand into a compelling customer experience. Upon completion of this module, you are confident in defining and describing the customer experience with your brand. 6 - Prepare and engage your employees to deliver the brand promise. After completing this module, you will be able to explain and apply the process to "embed" the brand within the organization.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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