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At the end of this course you will be able to design and execute campaigns for products, services or initiatives related to an environmental issue, as well as create value proposals for any product or service with environmental sustainability criteria, that is, generating the greatest value for the company. brand and the least possible impact on the environment.
The Green Marketing course offers you the opportunity to have greater elements of competitiveness in your professional management, since it is a space in which to be able to define how the environmental issue can be an added value that can be linked to the strategic and creative direction of brands If you are a professional who works in the area of marketing or a student who is interested in the subject and will soon start your working life in the field, Green Marketing will send you tools to develop your creative, planning and execution skills, the concepts from green marketing to practice in the design of business strategies and activities. Empower to develop a more responsible marketing management and with sustainability criteria. To take the Green Marketing course you must have the basic knowledge of marketing that will recognize that you can develop and complete this course successfully. To find out if you're ready, I invite you to take the diagnostic test that asks 10 very simple questions of marketing basics; Also, I offer you a support material on Marketing Fundamentals that you can consult to review the basic concepts in case you need it. From the general to the particular, the Green Marketing course will address concepts associated with the environmental reality and its relationship with business management, strategic strategic planning for green products and services, consumer analysis and its relationship with environmental issues and major marketing decisions (segmentation, targeting,
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