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Have you ever wondered why some things become popular and others don't? Why do some products become hits while others flop? Why do some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things are realized and helps you apply these ideas to be more effective in marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social media to spread information and influence. Building on the principles of her best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so your campaigns become more shareable on social media. social and elsewhere. At the end of this course, you'
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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The Wharton School
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