I know firsthand how difficult it can be to know exactly where to start the process of developing a social media strategy. Do you start by checking what the competition is doing? Analyze your own efforts? Talking to your clients?
Are you looking to develop a social media marketing strategy that will grow your business, strengthen your relationship with your audience, and differentiate you from your online competitors? If that sounds like you, welcome...this class is just for you! I know firsthand how difficult it can be to know exactly where to start the process of developing a social media strategy. Do you start by checking what the competition is doing? Analyze your own efforts? Talking to your clients? And what do you really need to look for to determine what works and what doesn't? Or to complicate things even more... What happens if you start completely from scratch? Don't worry, we will answer all these questions and many more in this class. By the end of this class, you will know how to: Evaluate the success of your business. current marketing activities and decide what to expand, maintain, and stop doing. Find your competitors and learn from their strategy on each network. Identify your audience's needs and behaviors and use them to direct your strategy. Understand where to direct your social media efforts and resources to have the greatest impact on your business goals. Tap into the creative flow of your team and the business as a whole to create a strategy that is uniquely yours. Create and present a strategy document in a way that wins over the decision maker. Measure the success of your strategy within Google Analytics and other analytics dashboards. Make ongoing adjustments in the future... ...and more! We will review and complete the documents and spreadsheets provided step by step. And you'll walk away from this class confident in making recommendations to your business on how to move forward with your proposed social media strategy. If you have any questions during class, feel free to enter the discussions section and ask. I will be happy to support you in any way I can. Thank you so much for being here and I can't wait to see you in class! P.S. Did you finish watching this class? Be sure to check out my companion class on content planning below: Did you finish watching this class? Be sure to check out my companion class on content planning below: Did you finish watching this class? Be sure to check out my supplemental class on content planning below:
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