The virtual course "Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and More - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 11 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
How familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to drive your product or service needs.
Through this course, you will understand the most important aspects when planning and evaluating marketing communications strategies and executions.
You will be able to combine the appropriate theories and models with practical information to make better marketing communication decisions.
After completing this course, you will be able to use Integrated Marketing Communications (IMC) in the process of building valuable brands and winning over consumers.
IE Business School professor Eda Sayin will guide you through the process with the help of interviews with experts from international marketing companies and provide you with interesting real-life examples.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
IE Business School
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