The virtual course "Positioning: What you need for a successful Marketing strategy - Virtual Course - Coursera", is a course with different contents and offers video classes of Approx. 11 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
Positioning is the heart of any Marketing Strategy, the core that you must get right. It doesn't matter if you start with a well-defined target or with a differential value proposition: you will have to end up with a clear segment or segments on which we build our Marketing Plan. In this course, the second of our Marketing Strategy Specialization, IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements you will need and deciding on market segmentation and targeting. marketing. The course progresses to examine the key market trends you will encounter and provide you with a practical toolbox of skills. The course features interviews with industry professionals as well as on-location videos where we question members of the public about their attitude towards this key concept. After this course, you will have no doubts about where to position your product and which segment you will try to attract.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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