The virtual course "Content, advertising and social IMC - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 8 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Do you want your content to go viral? Who does not! A thoughtful and integrated approach is needed to create content that stands out in our increasingly oversaturated world.
In this fourth course of the social marketing specialization, "Content, Advertising, and Social IMC," you'll learn how marketers successfully navigate today's media landscape.
You'll learn why developing engaging content for your audience is an essential component of effective social marketing.
A panel of experts will solve the paid/owned/earned media conundrum and replace it with an integrated who/what/where approach that uses platform-specific messaging to grow your market share.
This course also includes an overview of the integrated marketing communications strategy for social media and how it is being implemented around the world.
as well as gamification tips to keep your audience coming back for more.
Also, you will learn the secrets of advertising on Facebook and other social sites.
Additional MOOC 4 faculty include: * Judy Ungar Franks (Chair, The Marketing Democracy, Ltd.
and Professor, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Force Marketing)
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Northwestern University
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