The virtual course "Fundamentals of advertising on social networks - Virtual Course - Coursera", is a course with different contents and offers video classes from . Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
This course delves into paid advertising on social media. Learn how to get started advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies can affect your ads. Complete the course with a project in which you will produce a creative brief with assets that you would hand over to a design team for your ad campaign. You will also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid social media advertising • Understand the anatomy of a social media ad and how it differs from organic posts • Evaluate which platforms to run on social media ad campaigns and what makes an effective ad effective visuals and copy for social media ads • Learn to collaborate effectively with others through creative briefs • Develop a fundamental understanding of data-driven advertising on data and privacy protection • Create an ad directly from your Facebook business page and Instagram business account • Use Instagram Stories Ads to effectively connect with customers • Write a creative brief and create a social ad social. This course is intended for people who want to learn how to create and manage ads on social media. Students do not need marketing experience, but they do have basic internet browsing skills and are eager to engage and connect on social media. Having a Facebook or Instagram account helps and ideally students have already completed Course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this programme.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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