The virtual course "Content Strategy for Professionals: Attractive Audiences - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 6 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
In this course, professionals at all levels of an organization will learn the best ways to engage the audience they want and need by smartly implementing their important and strategic stories and information and using proven tools and techniques to enhance experiences and engagement. of the audience.
Content strategy is a conversation that provides thought leadership.
Start a "conversation" with users and stakeholders inside and outside an organization.
Conversations are the natural way people think about complex topics.
Conversations also allow people to develop "stories," which lead to understanding and useful mental images.
Content strategy professionals are found at all levels of top companies, in all departments and industries, from top leader to newcomer.
In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they must go beyond their job descriptions.
They must master the most demanding communications frontier: creating compelling, strategic and honest stories and information that is valued by their most important audiences.
In turn, that will make your company stand out.
Regardless of their area of work, role, or experience, content strategy professionals know how to use words, images, video, and social and mobile media to engage your most important constituents with trusted, actionable information that your audience values and will use.
The strategic content they produce improves users' lives and deepens their understanding and commitment to the organization.
Guest speakers on this course include: -- Rachel Davis Mersey, Associate Professor,
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The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Northwestern University
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