The virtual course "Introduction to Marketing in Social Networks - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 15 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
This course lays the foundation for social media marketing.
You will learn what social media marketing entails, including the history and the different social media channels that exist.
You'll learn how to select a social media channel that fits your needs, set success goals and metrics, and determine who your target audience is.
By the end of this course, you will be able to: • Understand the traditional, digital, and social media marketing landscape • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they work, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you You'll build a solid foundation for social media marketing and gain applicable skills that will enable you to make your social media marketing efforts more successful and visible.
Students do not need marketing experience, but should have basic Internet browsing skills and be eager to engage and connect on social media.
Students must have a Facebook account and an Instagram account helps.
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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