The virtual course "Fundamentals of marketing analytics. - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 6 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.
For example, it may be suitable for experienced statisticians, analysts and engineers who want to move more into a business role, particularly in marketing.
You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language, and are familiar with databases and data analysis techniques such as regression, classification, and clustering.
However, it does contain a series of R Studio recitals and tutorials that will solidify your skills, allow you to play more freely with data, and explore new features and statistical functions in R.
Business Analytics, Big Data and Data Science are very hot topics today.
and for good reason.
Businesses are sitting on a treasure trove of data, but often lack the skills and people to efficiently analyze and mine that data.
Those companies that develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage.
It is especially true in one domain: marketing.
About 90% of the data collected by companies today is related to customer actions and marketing activities.
The domain of Marketing Analytics is absolutely huge and can cover sophisticated topics like text mining, social media analysis, sentiment analysis, real-time bidding, online campaign optimization, etc.
But at the heart of marketing are some basic questions that are often left unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) which it is the future value of my clients so that I can focus on those who will be worth more to the company in the future.
That's exactly what this course will cover: segmentation is about understanding your customers, scoring models are about targeting the right ones, and customer lifetime value is about anticipating their future value.
These are the foundations of Marketing Analytics.
And that is what you will learn to do in this course.
These are the foundations of Marketing Analytics.
And that is what you will learn to do in this course.
These are the foundations of Marketing Analytics.
And that is what you will learn to do in this course.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
ESSEC Business School
Hello how can I help you? Are you interested in a course? About what subject?
Add a review