Virtual program of:edX |
This course was ranked in our selection of the best Digital Marketing courses, available on the main e-Learning platforms worldwide.
This Digital Marketing Fundamentals Professional Certificate will understand how marketing creates value and can influence perceptions, purchases and loyalty How successful brands are developed and maintained through segmentation, targeting and positioning for effective and profitable marketing Perform an audit and analysis of the competition Understand why digital marketing is important today and the changes in the digital landscape Develop your own digital marketing strategy
4 months. 3 - 5 hours per week suggested.
2 virtual courses in soft skills
Digital marketing spending will reach $146.000 billion in 2023 (Forrester US Digital Marketing Forecast 2018-2023).
As the digital landscape grows and evolves, learn how to get your business ahead by designing a digital marketing strategy to achieve your business goals.
This professional certificate will first introduce you to the role of marketing in a competitive marketplace and give you a good understanding of how to apply its principles to online marketing.
Topics covered will include content marketing, e-commerce, user experience and web design, social media, search engine optimization (SEO) / pay per click (PPC), and many more.
You will develop an understanding of the impact of digitization on business and learn how to harness new technologies to succeed in the modern business world.
You will learn how to apply your new knowledge to future marketing activities by developing your own unique digital marketing strategy and marketing plan capable of achieving a set of business goals.
This program focuses on skill development.
By learning from successful Edinburgh-based companies such as The List and Innis & Gunn, you'll gain new marketing and digital marketing skills, and gain the confidence that you can apply them in any business setting.
Students on the verified track will be tested weekly using multiple choice quizzes.
In order to successfully complete the course and demonstrate that you have gained a solid understanding of digital marketing principles, you will need to achieve a minimum of 50% correct answers to multiple choice questions.
This program is aimed at entrepreneurs, start-ups or those pursuing a career in digital marketing.
It is also suitable for those who want to learn about marketing and its application in a digital environment.
At the end of the certificate, you will have a digital marketing strategy that you can apply to your business or use as part of your career portfolio.
You may be a business owner or entrepreneur looking to improve or retrain in marketing techniques, or new to the business world with a need to acquire the relevant digital marketing skills.
This program is for you if you want to learn how to differentiate your company! You will have a digital marketing strategy that you can apply to your business or use as part of your professional portfolio.
You may be a business owner or entrepreneur looking to improve or retrain in marketing techniques, or new to the business world with a need to acquire the relevant digital marketing skills.
This program is for you if you want to learn how to differentiate your company! You will have a digital marketing strategy that you can apply to your business or use as part of your professional portfolio.
You may be a business owner or entrepreneur looking to improve or retrain in marketing techniques, or new to the business world with a need to acquire the relevant digital marketing skills.
This program is for you if you want to learn how to differentiate your company!
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