The virtual course "Viral Marketing and how to create contagious content - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 4 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Have you ever wondered why some things become popular and others don't? Why do some products become hits while others flop? Why do some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective in marketing your ideas, brands, or products.
You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social media to spread information and influence.
Building on the principles of his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use enthusiasm to create virality to make your campaigns more shareable on social media and beyond. .
At the end of this course, you
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
University of Pennsylvania
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