The virtual course "Brand Identity and Strategy - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 14 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Brand Identity and Strategy is an IE Business School course for those professionals who are ready to take a creative approach to empowering brands.
Students will take a journey that begins with understanding what a brand is and how they can create successful brands while properly segmenting their consumers.
The course explores positioning and its importance to successful brands by looking at perception maps and the well-known iceberg model.
It culminates in the development of real brand houses, which can be applied to the world of work, and how choosing the right name, colors and logo can be critical to a brand's success.
The course is taught by Rhodes Scholar Award-winning professor, Dr.
María Eizaguirre, member of the IE Business School faculty.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
IE Business School
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