Virtual course of:Coursera |
This Specialized Program provides a holistic introduction to social media marketing. You will learn how to develop, manage, and develop exciting social media developments, and assess the strengths and weaknesses of popular social media platforms, including Facebook, Twitter, LinkedIn, Google Plus, and Instagram, in the context of specific case study applications. In the Capstone Project, you will develop an annual social media marketing strategy for a data center technology company.
Introduction to social networks. Your goals and metrics.
Benefits and characteristics of the most specific social networks
Requirements, planning, execution and measurement of strategies for social networks
Social networks in action
Social Media Marketing Final Project
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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Titular Professor
Mexico State Campus
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