The virtual course "Fundamentals of the marketing mix - Virtual Course - Coursera" is a course with different contents and offers video classes of Approx. 9 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
Marketing Mix Fundamentals prepares you for possibly the most important stage of getting your product to market: how and where are you going to market it? Establishes a detailed introduction to the four P's of Marketing (Product, Price, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to give you the knowledge to understand and manage the strategic role of brands and products in driving business results, while the Pricing focus will cover the main concepts and techniques for formulating prices. Supplement this with the skills of the "P" session venue, where you consider channels and retail strategies with the primary goal of defining a distribution strategy for your product or service. Finally, through the Promotional Activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, specifically dealing with social media and omnichannel strategy. IE professors María Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy through expert interviews with industry professionals. After this course, you'll be ready to decide where and how you want to market your product. IE professors María Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy through expert interviews with industry professionals. After this course, you'll be ready to decide where and how you want to market your product. IE professors María Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy through expert interviews with industry professionals. After this course, you'll be ready to decide where and how you want to market your product.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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