The virtual course "Digital Marketing - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 16 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Learn to develop a digital marketing strategy for your company or startup, in this course you will learn about the main points of Marketing such as ROI, SEO, SEM, Tests AB and how to manage the conversation funil and also how to use platforms such as Google adwords and Analytics, Facebook Ads and Email Marketing.
This course is taught by market professionals who will present how to apply each of two concepts with theoretical and practical classes.
In this course the following topics will be addressed: Difference between traditional marketing Importance of ROI and how to calculate Introduction to funil Google Analytics Google Adwords Types of channels How SEM works How SEO works How Facebook Ads works How Email Marketing works Configuring and planning campaigns Tests AB How Choosing your strategy Metrificação e iteração Final year During this course, we hope that you will combine the main concepts, tools and methodologies of digital marketing.
Don't forget to see the frequently asked questions before registering. Learn about our other courses: interface https://www.
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org/learn/ux-ui-design-de-interface - Consolidating companies: legal and financial structure https://www.
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
University of São Paulo
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