The virtual course "The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy - Virtual Course - Coursera" is a course with different content and offers video classes of Approx. 11 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
With fixed capacity, highly available product, and high fixed costs, hotels are a natural candidate for revenue management application. Originally developed for airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel market level so that the hotel can sell each room each night at the optimal price. With today's rising acquisition costs and distribution complexities, revenue management techniques have been increasingly adopted by hospitality companies small and large, making a comprehensive understanding of segmentation, forecasting, and fixation Pricing is an essential requirement for today's hospitality professionals. The purpose of this course is to provide a basic understanding of revenue management fundamentals, which ties into the bigger picture of revenue strategy. The course is structured to provide an in-depth insight into revenue management. Created in conjunction with Duetto, this course is curated by a group of revenue management leaders with both theoretical and practical property experience from around the world. Upon completion of the course, students should be empowered with industry best practices, which can be applied across the vastly diversified hospitality industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world's leading hotels and casinos, combining unparalleled experience with world-class cloud-based technology. Recognition: Bela Nagy, Agnes Roquefort, Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - QUICK BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Verde - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS AND RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - INCOME ISSUES. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY) Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS AND RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - INCOME ISSUES. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY) Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS AND RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - INCOME ISSUES. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Hello how can I help you? Are you interested in a course? About what subject?
Add a review