The virtual course "Brand and product management - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 14 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Identify the critical information needed to develop a brand and product strategy that delivers quick wins and long-term value.
Upon completion of this course, you will be in a position to create a plan of activities to bring your brand strategy to life, both externally to consumers and internally to employees.
You will be able to define the appropriate metrics to determine the success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Luis Rodríguez Baptista, IE University professor and marketing consultant, will guide you through six modules that seek to first understand the challenge of managing products through their "lifecycle."
and culminates in learning how to equip your employees with the knowledge of how to deliver on your brand promise.
The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy.
Brand and Product Management is a unique course that enables you to first understand the importance of brand and product management, and then use brand development, architecture, and portfolios to achieve success.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
IE Business School
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