The virtual course "Marketing Analysis - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 16 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Organizations large and small are inundated with data about consumer choices.
But that wealth of information doesn't always translate into better decisions.
Knowing how to interpret the data is the challenge, and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
Marketing analytics enables marketers to measure, manage, and analyze marketing performance to maximize marketing effectiveness and optimize return on investment (ROI).
Beyond the obvious sales and lead generation applications, marketing analytics can offer deep insights into customer preferences and trends, which can be used for future business and marketing decisions.
Developed at the University of Virginia Darden School of Business, this course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. .
You will leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.
You can follow my posts on Twitter, @rajkumarvenk and on linkedin: https://www.
linkedin.
com/in/education-marketing.
Thank you, Raj Professor of Business Administration at Darden
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University of Virginia
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