Virtual program of:Future learn |
Learn how to create a social media strategy, from setting goals to measuring results. This Social Media ExpertTrack is designed for digital marketers who want to better understand how to create effective social media strategies. It would be of interest to those who want to learn how to think more strategically about their brand's social media, how to improve and set the direction of social engagement, and understand the role social media plays in a multi-channel marketing strategy. This can include social media managers looking to improve results, professionals interested in moving into social media management, as well as marketers who want to specialize.
This ExpertTrack will help marketers understand how to create a social media strategy for their brand. Under the guidance of social media professionals and experts working in the industry, you'll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytical information.
By completing this ExpertTrack, you'll be equipped with the skills to create your own award-winning social media strategy. Discover the importance of social engagement In the first social media management course in this ExpertTrack, you'll explore the importance of social engagement, the heart of your social media strategy.
You will learn how to set goals and KPIs using the SMART goal framework to ensure your social media campaign goals are Specific, Measurable, Achievable, Relevant, and Time-bound. You'll also see how to engage in social listening, so you can monitor what people are saying about your brand online. This will equip you with the skills to start creating your social media strategy.
Express Your Brand Personality Through Social Media Content The second course will focus on social media content and discovering your brand personality online. You'll identify the best platforms to reach your audience and the content you should post to drive social engagement.
You will learn how to develop both planned and reactive social media content as part of your strategy. You'll also consider the differences between owned, earned, and paid social media content, and how to justify the budget for your social media campaign. Run a Social Media Campaign Live The final course of this ExpertTrack will look at your ongoing marketing strategy after social media campaigns go live.
You'll see how to offer customer service through social media as part of an omnichannel marketing strategy and learn how to participate in online reputation management. You'll also explore how to engage with influencers in support of your social media strategy, before looking at those all-important social media analytics. Understanding them will allow you to better understand your audiences and the success (and shortcomings) of your social media campaigns.
You'll also explore how to engage with influencers in support of your social media strategy, before looking at those all-important social media analytics. Understanding them will allow you to better understand your audiences and the success (and shortcomings) of your social media campaigns.
Find out how to create a social media strategy in this digital marketing course for social media managers.
Find out how to plan effective content as part of your social media strategy in this digital marketing course.
Learn how to effectively manage live social media campaigns, engage influencers, and gain insights from social media analytics
An ExpertTrack will be ideal for mastering new skills in your chosen area of expertise. You will study through a series of subject-focused courses at your own pace. Pass the final evaluation to obtain the digital certificate that proves your experience.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for one week.
Pay a monthly subscription for as long as it takes to complete ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for each completed course and pass the final assessment to earn your full ExpertTrack digital certificate. Share it on LinkedIn.
Use your specialized training to progress further in your career or gain experience in areas you are passionate about.
Experience Required This ExpertTrack is intended for current or aspiring social media managers or multi-channel marketing strategists. A basic level of knowledge or experience running social media campaigns would be advantageous in understanding the course content and encouraging peer learning. Ideally, students will have created and published social media content on multiple platforms, understand how to collect statistics from social media platforms, and have worked on social media campaigns that are part of a multi-channel marketing strategy.
The Data and Marketing Institute, part of the Data and Marketing Association, is a leading body for the professional development of data and marketing professionals.
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