The virtual course "The economy of agri-food value chains - Virtual Course - Coursera", is a course with different contents and offers video classes of Approx. 44 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
Take a look at our trailer for a short introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you will learn how the agri-food value chain addresses the challenge of constantly improving its competitiveness through the production of high-quality food. and products and also with the aim of achieving greater sustainability. Some of the topics of this course are: • The notion of quality of food and agricultural products and the value for the consumer. • How to conduct market research in this field. • Labeling, branding and pricing strategies, as well as innovation in the agri-food sector. • How sustainability can be used as a competitive advantage through corporate social responsibility. • The role and different types of industrial standards. • The different forms of coordination in the chain, particularly with regard to the marketing and distribution sector. This course is taught by a group of international experts from universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will provide you with information on a specific topic related to food quality and the organization of agri-food value chains.
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