The virtual course "Strategic Automarketing and Personal Branding - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 11 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
In this course, you will learn how to use strategic marketing and personal branding techniques to design, enhance, and promote your professional image.
Acting as "his own CEO" (p.
Drucker), you'll learn how to use network and relationship marketing and impression management to showcase your skills to potential employers, colleagues, supervisors, and other interested parties.
This course will help you: - Recognize the importance of marketing orientation and building a professional brand for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for the development of your career and participate in the creation of your own strategic self-marketing plan; - Design strategies to manage your professional reputation; start creating your personal brand, and plan the steps for strategic personal branding; - Create personal brand statements and integrate social media into your career branding; - Refine your self-management information system to systematically collect and analyze data related to self-marketing and personal branding, select the appropriate tools and apply them for a complete, accurate, evidence-based and data-driven self-assessment of your self-marketing and personal.
brand skills; - Develop and implement an effective tool to showcase your artifacts and monitor your marketing communications strategies ("The Showcaser") and realistic performance metrics to assess your career branding activities ("The Career Brand Equity Builder" ).
and integrate social media into your career branding; - Refine your self-management information system to systematically collect and analyze data related to self-marketing and personal branding, select the appropriate tools and apply them for a complete, accurate, evidence-based and data-driven self-assessment of your self-marketing and personal.
brand skills; - Develop and implement an effective tool to showcase your artifacts and monitor your marketing communications strategies ("The Showcaser") and realistic performance metrics to assess your career branding activities ("The Career Brand Equity Builder" ).
and integrate social media into your career branding; - Refine your self-management information system to systematically collect and analyze data related to self-marketing and personal branding, select the appropriate tools and apply them for a complete, accurate, evidence-based and data-driven self-assessment of your self-marketing and personal.
brand skills; - Develop and implement an effective tool to showcase your artifacts and monitor your marketing communications strategies ("The Showcaser") and realistic performance metrics to assess your career branding activities ("The Career Brand Equity Builder" ).
select the appropriate tools and apply them for a comprehensive, accurate, evidence-based, and data-driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective tool to showcase your artifacts and monitor your marketing communications strategies ("The Showcaser") and realistic performance metrics to assess your career branding activities ("The Career Brand Equity Builder" ).
select the appropriate tools and apply them for a comprehensive, accurate, evidence-based, and data-driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective tool to showcase your artifacts and monitor your marketing communications strategies ("The Showcaser") and realistic performance metrics to assess your career branding activities ("The Career Brand Equity Builder" ).
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
State University of New York
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