Virtual course of:Coursera |
This UX course will provide an overview of survey methodology from a UX research perspective. UX surveys typically focus on discovering user needs, connecting needs with user characteristics, and gaining insight into user attitudes toward the systems they use. In this course, students will learn the basics of UX survey research and conduct a survey of their own design!
"Students will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and unmoderated remote studies. We'll discuss how these techniques work, when they can be applied, and what can be learned using them." .
What you will learn:
-Learn how web analytics works and how to analyze analytics data.
-Understand how to develop AB tests, before/after and multivariate experiments
-Learn how to set up and analyze unmoderated remote test studies
-Analyze and report on large-scale user experience studies Learn about the different types and uses of surveys in UX research
-Understanding the population surveyed: when to sample, when to recruit
-Develop a survey instrument that meets your requirements.
-Analyze and report on surveys
-Learn how to critique user surveys"
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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