The virtual course "Rapid development of innovative products for emerging markets - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 14 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
The objective of the course is to learn the process for the Rapid Development of Innovative Products for emerging markets through the application of 3 phases.
The phases that we will address in the course are: 1) Imagination (Divergence): through this phase we will develop creative and critical thinking by exploring a diversity of opinions regarding different social, technological and consumer megatrends.
We will also use a tool known as "A day in the life of..." to identify areas of opportunity to improve existing products or imagine how new products with cutting-edge technologies can support the person in their daily lives.
2) Conceptualization (Structuring): this phase will focus on disposing and ordering our creative ideas for the development of innovative products focused on the latent and growing needs of the consumer.
We will learn and put into practice a set of tools mentioned below such as: tasks to be carried out, expected expectations, matrix of needs and satisfiers, consumer profile and ethnography.
3) Design (Convergence): In this phase we will work to converge through tools such as the morphological matrix, the story-board and the development of rapid prototypes in a solution, that is, in a new innovative product and/or service, the capabilities of various technologies to give life to those functionalities and attributes necessary and expected by our consumer.
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Tecnológico de Monterrey
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