Virtual course of: Udemy |
UPDATE: Einfhrung in Programmatic Advertising gibt es jetzt auch auf Deutsch! Schalten Sie einfach die deutschen Untertitel ein, wenn Sie das Video starten, und sehen Sie, wie der gesamte Kurs ins Deutsche bersetzt wird.
Hello an meine Freunde aus Deutschland! (Now available in German!) Have you heard the term Programmatic Advertising before? What about RTB? Maybe you have heard of an SSP or a DSP or an exchange.
But do you really know what these terms mean and what these companies do? By 2020, programmatic advertising is expected to be a $65 billion a year industry, or about 20% of all digital advertising dollars.
This is almost 2,000% more than in 2011. And an industry of this size, with such explosive growth, requires a lot of work from many different companies.
It also requires a complex system that results in benefits for all parties.
In Introduction to Programmatic Advertising, I'll walk you through the process of buying a programmatic ad, the ad tech companies involved, and the benefits to both advertisers and publishers.
I'll break down the ecosystem piece by piece to clearly explain what "programmatic" really means.
By taking this course, you will join over 10,000 students I have taught to date in over 130 countries.
My classes on digital advertising have received hundreds of 5-star reviews from seasoned media professionals to recent college graduates.
I know that you will not only learn something from this course, but that you will enjoy the experience.
Overview: Dive into the world of programmatic advertising.
In this introductory level course, designed for those with an intermediate understanding of the digital marketing space, I'll explain exactly what programmatic advertising really is and how it's executed.
I use simple images to illustrate complex systems and provide clear definitions for industry terms and shorthand.
It's perfect for anyone interested in advertising their business online, looking for a job in digital media planning, wondering how big brands decide to place an ad online, a student focusing on marketing and advertising, or those who They are generally interested in how the advertisements you see online are created and served to you.
Course Subjects: Digital Advertising Defined: What counts as digital advertising Standards: What ad sizes and units are actually covered in a programmatic purchase Common Pricing Models: What are common pricing models and formulas for calculating Ad Technology Companies : There are many different companies that handle programmatic, but they all have different features that make Publisher Integrations unique and valuable - How does a publisher, such as a website or mobile app, actually work with a programmatic tool? Programmatic Process - We will visualize the actual process of executing a purchase Using data to inform purchases - Data is the new oil and that is no different in programmatic.
We'll look at how businesses can use data to improve their purchases Programmatic vs. RTB – These two terms are often used together, but they're not the same thing Offer Pricing – How publishers and advertisers decide how much to price their offers Types Auction – To run a bid there must be an auction, but there are several types to review Reports – What information is reported with a programmatic buy and why it matters Real Life Student Reviews – I am in ad sales and have been looking for one clean and easy way to explain and also test my basic knowledge of programmatic ad space.
It was very helpful and simple to understand what is hard to do with this theme.
- Raúl Bonilla "As a media planner and buyer for an advertising agency, having this practical information helps when faced with the decision to enter the digital ad space.
Your 101 and 201 were extremely informative and I really liked your descriptions in a very simplistic explanation.
the two classes constitute a comprehensive and well-organized manual on today's digital media.
Perfect for marketers and agency people (creative, accounts) who aren't immersed in a media agency.
It will give you a foundation of how digital media is structured, a clear explanation of the jargon and acronyms you'll hear joked about, and a better understanding of the opportunities available.
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