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Virtual course of:edX |
In this Introduction to Marketing course, learn practical marketing strategies and tools that enable businesses to stand out in a competitive marketplace.
How marketing creates value How marketing can influence perceptions, purchases and loyalty How segmentation, targeting and positioning can lead to more effective and profitable marketing How successful brands are developed and sustained How design, pricing, distribution, communication, people, process and physical evidence can all be used to build compelling and profitable marketing strategies How to develop digital marketing strategies, particularly through gamification Minimize what you will learn
of students from all over the world are educated on the e-learning platform.
The Massachusetts Institute of Technology MIT and Harvard University launch edX in 2012.
The most prestigious universities and leading companies in the world offer their courses on edX.
2019 QS Reimagine Education Award Winner
in the employability category
Director Professor of MBA Programs and Educational Innovation
University of Edinburgh Business School
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