The virtual course "Drug Marketing - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 13 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
The Drug Marketing course at the University of California San Diego Skaggs School of Pharmacy and Pharmaceutical Sciences brings you lectures from professors and industry experts.
With this course, recorded on the UCSD campus, we seek to share our access to the best people in the field who bring an unprecedented range of knowledge about drug marketing.
This course will cover pharmacoeconomics, marketing strategy, intellectual property strategy, portfolio management, managed markets, and strategic alliances.
You will also have a case study of conferences from start to success.
Additionally, the course will look at post-marketing clinical trials or phase 4 trials.
These take place after regulatory agencies have approved and released a new drug.
In these studies, the new drug is prescribed in an everyday healthcare setting with a much larger group of patients.
This allows new treatment uses for the new drug to be developed, comparisons to be made with other treatments for the same indication, and the clinical efficacy of the new drug to be determined in a broader range of patient types and rarer side effects, if necessary.
either can be detected.
The pre-market strategy should be driven from the Phase 1 clinical trials to ensure that the needs of the market are incorporated into the overall development of the new drug.
In later phases, when the clinical results are presented at international medical conferences, the marketing strategy is refined to develop awareness among the medical community that will prescribe the new drug.
In addition to the marketing strategy, a pricing strategy and tactical plan will be developed.
Promotional material, and the sales force will be trained so that when the product is approved they can promote the medicine to doctors, pharmacists and nurses.
This course is designed as part 3 of a series: Drug Discovery (https://www.
coursera.
org/learn/drug-discovery), Drug Development (https://www.
coursera.
org/learn/drug-development) and Drug Marketing.
We strongly recommend that you take the courses in order, as it will give you a better understanding of how a drug is discovered in the laboratory before it is tested in clinical trials and then brought to market.
This course is designed as part 3 of a series: Drug Discovery (https://www.
coursera.
org/learn/drug-discovery), Drug Development (https://www.
coursera.
org/learn/drug-development) and Drug Marketing.
We strongly recommend that you take the courses in order, as it will give you a better understanding of how a drug is discovered in the laboratory before it is tested in clinical trials and then brought to market.
This course is designed as part 3 of a series: Drug Discovery (https://www.
coursera.
org/learn/drug-discovery), Drug Development (https://www.
coursera.
org/learn/drug-development) and Drug Marketing.
We strongly recommend that you take the courses in order, as it will give you a better understanding of how a drug is discovered in the laboratory before it is tested in clinical trials and then brought to market.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
University of California at San Diego
Hello how can I help you? Are you interested in a course? About what subject?
Add a review