The virtual course "Management of digital products: modern fundamentals - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 11 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Not long ago, the product manager's job was to assess market data, create requirements, and manage the handover to sales/marketing.
Maybe I'd talk to a customer somewhere in there and tell them what features they wanted.
But the companies that manage the product that way are dying.
Being a product person today is a new game, and product managers are at the center of it all.
Today, particularly if your product is primarily digital, you can update it several times a day.
There is a wealth of data available to make decisions, and at the same time, deep insights into customer motivation and experience are more important than ever.
The job of the modern product manager is to chart a direction and create a successful work environment for all the players involved in the success of the product.
It is not a simple job or an easy job, but it is a meaningful job where you will be learning all the time.
This course will help you through your learning journey and equip you with the skills and perspective you need to: Create the actionable approach to successfully manage your product (Week 1) Approach your work using modern product management methods ( week 2) Managing New Products and Exploring New Product Ideas (Week 3) Managing and Extending Existing Products (Week 4) This course is ideal for current product or general managers interested in today's modern product management methods.
This course was developed with the generous support of the Batten Institute at UVA's Darden School of Business.
The Batten Institute's mission is to improve the world through entrepreneurship and innovation: www.
batteninstitute.
org.
This course will help you through your learning journey and equip you with the skills and perspective you need to: Create the actionable approach to successfully manage your product (Week 1) Approach your work using modern product management methods ( week 2) Managing New Products and Exploring New Product Ideas (Week 3) Managing and Extending Existing Products (Week 4) This course is ideal for current product or general managers interested in today's modern product management methods.
This course was developed with the generous support of the Batten Institute at UVA's Darden School of Business.
The Batten Institute's mission is to improve the world through entrepreneurship and innovation: www.
batteninstitute.
org.
This course will help you through your learning journey and equip you with the skills and perspective you need to: Create the actionable approach to successfully manage your product (Week 1) Approach your work using modern product management methods ( week 2) Managing New Products and Exploring New Product Ideas (Week 3) Managing and Extending Existing Products (Week 4) This course is ideal for current product or general managers interested in today's modern product management methods.
This course was developed with the generous support of the Batten Institute at UVA's Darden School of Business.
The Batten Institute's mission is to improve the world through entrepreneurship and innovation: www.
batteninstitute.
org.
Create the actionable approach to successfully manage your product (Week 1) Approach your work using modern product management methods (Week 2) Manage new products and explore new product ideas (Week 3) Manage and extend existing products (Week 4 ) This course is ideal for current product or general managers interested in today's modern product management methods.
This course was developed with the generous support of the Batten Institute at UVA's Darden School of Business.
The Batten Institute's mission is to improve the world through entrepreneurship and innovation: www.
batteninstitute.
org.
Create the actionable approach to successfully manage your product (Week 1) Approach your work using modern product management methods (Week 2) Manage new products and explore new product ideas (Week 3) Manage and extend existing products (Week 4 ) This course is ideal for current product or general managers interested in today's modern product management methods.
This course was developed with the generous support of the Batten Institute at UVA's Darden School of Business.
The Batten Institute's mission is to improve the world through entrepreneurship and innovation: www.
batteninstitute.
org.
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University of Virginia
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