This course was ranked in the Top 100 Best Courses on Coursera, based on its high ratings and large number of ratings.
In this course, you'll learn best practices on how to use data analytics to make any business more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You'll get a clear picture of the vital but different roles that business analysts, business data analysts, and data scientists play in various types of companies. And you'll know exactly what skills are required to get hired and succeed in these jobs.
In this course, you'll learn best practices on how to use data analytics to make any business more competitive and more profitable.
You will be able to recognize the most critical business metrics and distinguish them from mere data.
You'll get a clear picture of the vital but different roles that business analysts, business data analysts, and data scientists play in various types of companies.
And you'll know exactly what skills are required to get hired and succeed in these high-demand jobs.
Finally, you will be able to use a checklist provided in the course to rate any company on how effectively they are embracing the big data culture.
Digital companies like Amazon, Uber, and Airbnb are transforming entire industries through their creative use of big data.
83
This Coursera specialization: Excel to MySQL: Analytical Techniques for Business, is about how 'Big Data' interacts with business and how to use data analytics to create value for business. This specialization consists of four courses and a final capstone project, where you will apply your skills to the real-world business process. You will learn to perform sophisticated data analysis functions using powerful software tools such as Microsoft Excel, Tableau, and MySQL. To learn more, watch the video and review the specialization overview document we provide. In the first course of the specialization: Business Metrics for Data-Driven Businesses, you will learn best practices for using data analytics to make any business more competitive and more profitable; learn to recognize the most critical business metrics and distinguish them from mere data; understand the vital but different roles that business analysts, business data analysts, and data scientists perform in various types of companies; and knowing exactly the skills needed to get hired and succeed in these high-demand jobs. Finally, using a 3-item company evaluation checklist, you'll be able to rate any company on how effectively it's embracing big data culture. Digital companies like Amazon, Uber, and Airbnb are transforming entire industries through their creative use of big data. You will understand why these companies are so disruptive and how they use data analysis techniques to outperform traditional companies. To get started, start with the 'About This Specialization' video. Hope you enjoy this week'
Welcome! This week, we'll meet some great people, all former students of mine, who are now working in super cool and exciting jobs as business analysts, business data analysts, or data scientists. We'll explore what they do, how their role relates to big data, and the skills they needed to get hired! We hope this information will give you a better understanding of the type of data-related job you might apply for once you've completed this specialization, and an idea of the type of company you might find most attractive to work for. By the end of this week, you will be able to: differentiate between different jobs within a company that work with data; identify how each role works with the data; and describe the skills needed to perform each job role. You will differentiate how different types of companies relate to Big Data culture, and classify any company according to a 3-item checklist. You will also learn how different types of companies relate to Big Data culture. Included in this week's materials is a 3-item checklist for ranking businesses. This week also includes video polls so you can see how others are ranking their businesses.
Welcome! This week we're taking a deep dive into critically important metrics for web marketing – metrics every type of business needs to understand to survive. We will dive into the 'vertical' market of financial services, where digital companies threaten to take the market away from traditional 'physical' companies. business metrics for all companies engaged in web-based marketing; and identify critical business metrics for financial services companies. You will find additional website links that expand on some of the course material covered in this week's video lectures.
This week contains the final assignment for the course, a peer review in which you will identify business metrics of interest in a case example, describe those metrics, and propose a business process change that could be supported by your chosen metric.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Executive in Residence and Director, Center for Quantitative Modeling
my person_add 860.224 students
my computer8 courses
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty that helps expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in the service of society, both near its North Carolina campus and around the world.
Hello how can I help you? Are you interested in a course? About what subject?
Add a review