The virtual course "An introduction to consumer neuroscience and neuromarketing - Virtual Course - Coursera", is a course with different contents and offers video classes of Approx. 26 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
How do we make decisions as consumers? What do we pay attention to and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in open reports? This course will give you an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing.
You will learn about the methods used and what they mean.
You will learn about the basic brain mechanisms in consumer choice and how to stay current on these topics.
The course will provide an overview of current and future uses of neuroscience in business.
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Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Copenhagen Business School
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