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Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation to apply data analytics to the real-world challenges they face daily in their professional lives.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully accredited online MBA at an incredibly competitive price. For more information, see the Resources page in this course and online at mba.illinois.edu.
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Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
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Visiting Professor and Head of Analytics at Google
Gies College of Business
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