The virtual course "Management of Fashion and Luxury Companies - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 12 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Learn how fashion and luxury companies work and understand their brands, products, retail sales, and communication strategies.
Journey through business models, international development, and product categories with influential industry experts.
Taking a case study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, experience vs. experimentation, casual vs. style; in order to increase brand equity by furthering the brand's legacy while remaining fresh, relevant and contemporary in the global marketplace.
The course will discuss topics such as the impact of new retail channels, new media channels, and new commercial declines for branding and emerging markets.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
Università Bocconi
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