Virtual program of:Future learn |
Find out how to optimize the customer experience within the digital economy. This ExpertTrack will help you better understand the key steps in creating a positive customer experience. Specifically, it will enhance the skills and enhance the employability of: early-stage or aspiring customer success and experience management professionals; early career professionals seeking a CRM consultant position; sales and business development professionals; Product and marketing professionals whose roles are driven by customer data and CX design execution, or who require Salesforce skills and experience.
The customer experience (CX) management market was already valued at $6.5 billion in 2019 and is expected to grow more than 17% per year through 2027. If you want a lucrative and diverse career, increase your knowledge of strategies and CX tools is a great way to capitalize on this growth and offer an increasingly valuable service to businesses in a variety of industries.
Created in collaboration with Salesforce, this ExpertTrack is designed to do just that. Explore customer journeys, CX design, and how you can optimize the experience to increase customer loyalty, average spend, and profit. Develop skills to design and implement CX and customer success strategies. It will increase your knowledge of CX principles and CSM methodologies. You will come to understand the role they play in different business contexts and how to optimize customer value for particular customer segments.
Then you'll learn how to develop these CX journeys to deliver customer value within the context of broader business goals. Discover how CRM technology can be used to foster better customer relationships and experiences Expand your understanding of the market-leading customer relationship management (CRM) software, Salesforce, and learn how you can use it to put your strategy into action .
Start or grow your career in a growing CX market In this age of digital transformation and innovation, barriers to new market entrants in every industry are falling and competition is rising rapidly. With access to multiple digital channels where people can share shopping experiences,
By conducting research and making key purchasing decisions, the consumer is now more empowered than ever. By learning how to connect with these customers, eliminate pain points, and improve their overall satisfaction, you can help your business stay ahead of the competition for stable, long-term growth.
The content of this ExpertTrack has been adapted from the Salesforce Customer Experience Management Training Microcredential; If you'd like to learn more, take a look at the Microcredential, which offers smaller cohorts with tutor interactions and academic credit. long-term growth.
Discover CX design methods and explore the importance of CX in business success.
Identify the goals, technologies, metrics, and stakeholders that make up an effective CX strategy.
Learn how to build better customer relationships to ensure long-term business success.
An ExpertTrack will be ideal for mastering new skills in your chosen area of expertise. You will study through a series of subject-focused courses at your own pace. Pass the final evaluation to obtain the digital certificate that proves your experience.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for one week.
Pay a monthly subscription for as long as it takes to complete ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for each completed course and pass the final assessment to earn your full ExpertTrack digital certificate. Share it on LinkedIn.
Use your specialized training to progress further in your career or gain experience in areas you are passionate about.
Experience Required If you want to advance your career and understand customer experience and customer success strategies, this ExpertTrack will set you up for success. No prior experience is required to be successful on this ExpertTrack. Some prior knowledge of customer relationship management, customer success, or CX design would be beneficial, but not essential. During ExpertTrack we will use the Salesforce Trailblazer platform.
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