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Boost your career in customer experience management. This Salesforce ExpertTrack will help you understand how to improve the customer experience using CRM systems. In particular, it will enhance the CRM skills and employability of: early-stage customer success and customer experience management professionals or early-career customer aspirants customer experience managers seeking a consultant role CRM professionals sales and business development looking to improve product and customer experience marketing professionals whose roles are driven by customer data and customer experience design, or who require Salesforce skills and experience
Customer experience (CX) and customer success professionals are in high demand and are only expected to grow in the coming years. Increasing your knowledge in these areas means you could compete for one of the 3,3 million new jobs expected to need Salesforce skills between 2016 and 2022.
Do you want to learn CRM skills to increase customer loyalty and sales for your organization? Customer relationship management (CRM) systems are key tools in CX management. The global industry is estimated to be worth $50 billion and is the largest software market in the world.
60% of companies are expected to further invest in this technology to help them generate trusted customer data to support data-driven decision making. Do you want to be part of this growing industry? This ExpertTrack will teach you how to use Salesforce, including how to set up Salesforce in your organization and learn key CRM skills to increase customer loyalty and sales.
All three courses have been designed in collaboration with Salesforce industry experts, offering an expert inside look at the platform used by 83% of Fortune 500 companies. Find out how to improve customer experience (CX) using CRM systems These Three courses will impart key CRM skills to those seeking a career in customer experience management. You'll learn how to use Salesforce to improve the customer experience in your organization. You'll also be empowered to use data-driven decision making to inform your customer experience strategy.
The first course will teach you the basics of how to use Salesforce. You'll learn how to set up the Salesforce platform and basic administration.
The second course explores how to manage leads, opportunities, accounts, and contracts in Salesforce, how to run Salesforce reports and set up dashboards to gain insights from your customer data, and will also explore how to manage customer data.
The final course covers how to use Salesforce automation. This helps improve the customer experience by making sure that key opportunities for customer engagement are not missed. You will also explore CRM best practices. Armed with the CRM skills from this course, you'll be ready to launch your career in customer experience management.
The content of this ExpertTrack has been adapted from the Salesforce Customer Experience Management Training Microcredential; If you'd like to learn more, take a look at the Microcredential, which offers smaller cohorts with tutor interactions and academic credit.
Start understanding how to use Salesforce CRM software to generate customer insights in this introductory course.
Continue learning how to use Salesforce in this course that covers Salesforce reports, Salesforce objects, data management, and more.
Learn how to use Salesforce automation to make processes and workflows more effective, and explore CRM best practices.
An ExpertTrack will be ideal for mastering new skills in your chosen area of expertise. You will study through a series of subject-focused courses at your own pace. Pass the final evaluation to obtain the digital certificate that proves your experience.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for one week.
Pay a monthly subscription for as long as it takes to complete ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for each completed course and pass the final assessment to earn your full ExpertTrack digital certificate. Share it on LinkedIn.
Use your specialized training to progress further in your career or gain experience in areas you are passionate about.
Experience Required This ExpertTrack is suitable for anyone who wants to learn how to use Salesforce to improve the customer experience. No prior experience is required for this Customer Experience Management ExpertTrack. Some prior knowledge of customer relationship management, customer success, or customer experience design would be beneficial. However, this is not essential as these courses cover fundamental aspects of customer relationship management. During ExpertTrack we will use the Salesforce Trailblazer platform.
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