If you are thinking of studying Advertising and Marketing universities in different cities in Colombia, they talked with AulaPro about their #ReasonsDePeso, why you should decide to study the undergraduate of your dreams.
Leading universities in Colombia offer their arguments for you to decide to study with them. Where to study Advertising and Marketing? Here you will find the answer.
Find in this special content, information on Marketing and related programs such as Marketing and advertising – Marketing – Commercial Administration and Virtual Marketing – Marketing Technology – Marketing Administration – Marketing Professional – National and International Marketing – National and International Marketing.
Undergraduate programs at a technological, professional technical and professional level, face-to-face, semi-face-to-face, distance blended or 100% virtual.
Search for the university or universities of your interest, compare and explore the information on their academic offer and the city where it is available. Finally, click the green more info button to explore the information in more detail. Find out where to study advertising and marketing in Colombia.
What is Marketing
In administration, the term marketing or marketing in other countries, the English term marketing has different definitions. According to Philip Kotler (considered by some to be the father of modern marketing), it is "the social and administrative process by which groups and individuals satisfy their needs by creating and exchanging goods and services", while for the American Marketing Association of Marketing (AMA, for its acronym in English), marketing is considered as "activity, a set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, partners and society in general".
Advertising and marketing universities that offer this program
University of Bogota Jorge Tadeo Lozano
Marketing
Marketing: SNIES 1151 – Qualified Registration: Resolution 9891 of 31/07/2013 valid for 7 years. Accreditation: Resolution 8647 of 09/07/2013 valid for 4 years – Duration: 8 semesters – Bogotá. Face-to-face
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Why study MARKETING at UTADEO?
Our Marketing program was the first in the country and today it is a leader in the training of professionals in this field, since it proposes spaces for academic discussion around the development and projection in the different areas of marketing.
THIS PROGRAM IS AVAILABLE IN THE CITY OF:
Bogota,
Since it is strengthened with a strategic, creative and innovative vision, our program is the most competitive in the country; Our graduates also have a research spirit based on the consumer and the markets.
Graduate Profile
The Tadeísta marketing professional can work professionally as:
Manager of private or public companies that plans and controls the development of products and services, based on the application of marketing strategies and knowledge of consumer and citizen behavior.
Head of marketing of public, private or solidarity entities, because he has the skills to establish guidelines in accordance with market objectives, design strategies for different products, study the feasibility of launching and positioning new value propositions, design promotional plans and analyze the effectiveness of advertising and communication campaigns.
Sales manager through the direction of the commercial department, which outlines strategies, evaluates the results and promotes alternatives.
Market researcher who analyzes consumer behavior in a changing and competitive socioeconomic context, designs studies aimed at establishing market demands, analyzes the impact of corporate image on objectives and results, and evaluates the functionality of sales systems, dissemination advertising and distribution.
Consultant for companies of all kinds, to study the behavior of the punctual market of each entity and guide their destinations by suggesting policies leading to the optimization of marketing processes.
Entrepreneur/entrepreneur, to create productive companies that generate employment and contribute to the social and productive development of the country.
If you are looking for where to study advertising and marketing, the Jorge Tadeo Lozano University Program is one of the most recognized in Bogotá and Colombia.
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University of Santander - UDES
Marketing and advertising
Regarding Advertising and marketing universities in Bucaramanga, the Marketing and Advertising program of the UDES, is committed to training competent professionals with responsibility and social commitment, capable of generating, developing and implementing strategies that provide solutions to the dynamic development of marketing , advertising and the media, based on research and analysis of problems in the organizational structures of small, medium and large companies.
THIS PROGRAM IS AVAILABLE IN THE CITY OF:
Bucaramanga, Cucuta
EAN University
Marketing - Virtual
We invite you to be a successful businessman or professional, study a marketing degree at EAN University, backed by a very complete and up-to-date curriculum, high-quality tutors, state-of-the-art technology, a virtual library, a focus on business and entrepreneurship, with permanent accompaniment in the established schedules; all online from the comfort of your home and on your own schedule.
THIS PROGRAM IS AVAILABLE IN THE CITY OF:
Bogota,
The EAN University Marketing professional develops the following skills, among others:
• Solve communication problems with a view to achieving improvements in the productivity and competitiveness of organizations.
• Comprehensive management of customer service, marketing and advertising in the company.
• Leads marketing projects related to the development, launch, positioning and commercialization of products and services in the different potential markets of the company.
Training to direct competitive and profitable strategies", Sadoth Giraldo Acosta professor at the Faculty of Studies in Virtual Environments.
• Leads marketing projects related to the development, launch, positioning and commercialization of products and services in the different potential markets of the company.
• Leads communication processes in the organization and between it and its environment.
• Acts ethically and with social responsibility in the face of different social, cultural, economic and political realities.
• Develops sustainable business opportunities and leads projects that generate economic and social value.
• Communicates effectively in multicultural and multidisciplinary environments.
• Applies knowledge to solve current problems in various contexts.
• Handles technological tools in professional practice.
Action field
The professional graduated from this program will be able to work as:
• Manager or director of marketing areas in business organizations.
• Manager of companies oriented to the commercialization of goods and services.
• Consultant in processes and projects of: Customer Service, Advertising and Marketing, Corporate Relations, Community Relations.
• Assistant in the commercial areas of the organization.
• Marketing director, responsible for the execution of the marketing plan.
• Consultant in image strategies and corporate culture, communication and organizational discourse.
• Commercial manager
• Marketing Director
• Consultant in the development and research of products and channels
• Account executive and channel manager
• Supervisor of sales departments and promotions of companies and institutions
• Head or director of brands
Advertising and marketing universities located in Bogotá, such as EAN, offer a great alternative as an accredited university.
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central University
marketing
Generate value from consumer experiences
The Central University's Marketing program trains professionals with a global vision who respond to the needs and conditions of the current market, so that, through the use of marketing knowledge and tools, they investigate, identify, interpret, devise and implement marketing offers. value that promote exchange relationships.
THIS PROGRAM IS AVAILABLE AT:
Bogota,
The academic project of the Marketing program contemplates a differentiating process, through the deepening of the basic elements of the marketing conceptualization, which is oriented towards the following themes:
– Design of tools for marketing management
– Social responsibility of marketing
– Creation of value offers
The young people of the country may be inclined to study this career, because in this sector there is more and more competition and the business environment is more changing and more dynamic. These demands pose challenges for marketing to move towards more effective segmentation, using social variables and more personalized offer designs from brand experiences.
The research is aimed at generating new views for understanding the phenomenon of exchange in the market, from a socio-cultural and functional perspective, framed in a scenario characterized by the consumption of culturally significant, socially and environmentally responsible, and profitable value offers. entrepreneurially. In this context, two main lines direct the different research projects:
-The contemporary dynamics of markets and exchange relations: studies the current dynamics and socio-cultural processes of exchange, in local and global contexts.
-Marketing as a generation of value in exchange relationships: it is aimed at the creation, application and evaluation of marketing tools that allow the design and transformation of products and services into value offers.
Esumer University Institution
Commercial Administration and Virtual Marketing
Professional career in Business Administration
NEW PROGRAM: Commercial and Marketing Administration
I ALREADY KNEW THAT AND...
To face this reality, Esumer is presenting the new member of the family of programs with Qualified Registration before the Ministry of National Education (Resolution 04666 of March 15, 2017).
THIS PROGRAM IS AVAILABLE AT:
Medellin
This new program is projected in order to promote the professional development of marketing technologists who wish to complete their professional cycle and thus contribute to the development of organizations and therefore contribute to socioeconomic development.
The Commercial and Marketing Administrator trained under the virtual modality, is a professional who has developed through this modality of study, his capacity for self-learning and self-discipline.
Within the offer of careers related to Advertising and Marketing, universities such as Esumer offer innovative alternatives to their students focused on the real needs of the business sector.
AND WHO CAN REGISTER?
Technologists related to this area (not only marketing); people immersed in this exciting world will be able to deepen their knowledge and develop new and diverse skills that will make them more suitable for the changing organizational environment. If you already belong to a face-to-face professional program, for now, you must continue in this one. The Program in this initial stage will be offered to new students (first semester) who are going to study their undergraduate degree and to technologists who wish to finish their cycle (semester 7) through professionalization.
More than 10 years ago, educational alternatives under the virtual modality entered the educational context and stayed. This is the best alternative for members of a globalized society where finding time to eat, have fun and study becomes increasingly complicated. Virtual training is presented as a solution to face the lack of time available to study in person, work and family commitments, economic restrictions and difficult mobility conditions in our cities. To the above factors, we must add the advantage that the increase in information and communication technologies offers us today.
AND WHAT DO I NEED?
Apart from the academic requirements, those interested in the Program must take a short induction course to the ESUMER educational platform. This course is compulsory for all students and lasts one week.
WHAT ABOUT MY KNOWLEDGE?
If you are interested, you must have basic knowledge of Word, Power point, Excel, Internet browsing, search engines, text file editing and the Moodle Platform. For this, the induction course is carried out. In addition, this course will also guide you through the services offered by the University.
WHAT ABOUT MY COMPUTER?
Also, the interested party must have the basic technical requirements for the proper development of the classes; that is, having an excellent computer, a very good Internet connection and having basic programs such as Word, Power Point, Flash Player, Video Player and others. After the interested student enrolls, our platform will make a diagnosis of the state of his computer and will indicate what things he needs.
THEN WILL IT BE MUCH EASIER / DIFFICULT THAN THE PRESENTIAL?
Virtual education requires a greater commitment from the student. For some people who have that ability, this modality will be easy. For those who still require constant support from teachers (traditional education), they will have to develop the ability of self-learning. The teachers will support the students, but they will only be guides; They will answer your questions and concerns through the Platform, but they will not be in person. The virtual student is disciplined and a great seeker of information. Virtual education requires a change in the learning paradigm.
We cannot forget that virtualization is not simply about using educational platforms and/or applications. The new Program implies an effort by ESUMER to integrate the functions of the university (from administrative to teaching, research, and welfare). All of ESUMER's experience in teaching marketing (more than 40 years) will now be reflected in this virtual model.
AND WHAT ADVANTAGES DOES IT HAVE?
Studying under the virtual modality in Esumer offers several advantages, and makes it much easier to answer that question about where to study advertising and marketing by offering access from anywhere, even outside the city of Medellín.
There are many advantages, including:
* Being part of the fastest growing modality worldwide
* Receive quality education (with Esumer's experience and seal) anywhere in the country or the world with just one click.
* Good price: Enjoy high-level education at an adequate value.
* Experience: Since 1970, the Higher School of Marketing, Esumer, has stood out for its excellent level of training; our programs have been approved by the Ministry of National Education and most of the programs have High Quality Accreditation.
* Profile: At Esumer, you will obtain a university degree with the great possibility of entering the labor market to hold middle and senior positions in companies, as our graduates have done.
* Classmates and tutors will enrich learning through interaction
* Esumer's Virtual Platform is a tool that will be available 24 hours a day, 7 days a week to support your process.
* The virtual mode offers greater comfort, avoids displacement; to be able to continue working while you study and not neglect other responsibilities or your family.
* It's state-of-the-art education that fits your lifestyle.
Professional Career in Commercial and Marketing Administration
Title awarded: Commercial and Marketing Administrator
Modality: Virtual
Duration:
-3 semesters (For graduates of Esumer of Technology in Marketing)
*For students from other institutions, a previous study of the
subjects to be approved. Depending on the case, it may be necessary to study a remedial course before entering the virtual modality.
-9 semesters for new students
Pilot university of colombia
Marketing
The global market demands professionals who know how to manage it strategically, study Market Engineering at Unipiloto
The marketing professional at Universidad Piloto is a creative, analytical and purposeful professional with strengths in the design of processes, goods and services, with a global and comprehensive vision of all market variables.
THIS PROGRAM IS AVAILABLE AT:
Bogota,
It is characterized by its ethical rigor, investigative and scientific interest that facilitate the fulfillment of its personal, professional and business goals, always framed within the scope of social responsibility.
Advertising and marketing programs at universities such as Piloto excel in approaching marketing from an engineering perspective.
The global market demands professionals who know how to manage it strategically, aware of the nuances that define logistics innovation, dynamic research and productivity.
The Marketing professional acquires a comprehensive training, developing his work as a strategist, for the knowledge and mastery of the organization, the markets and the processes in detail, which allows him to design solutions based on engineering training, giving him an advantage. competitive in relation to other professionals in the area.
Where to study advertising and marketing universities with different approaches and proposals in Colombia.
