The virtual course "Innovation of the business model - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 14 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
Innovation goes beyond technology, products and processes.
The new competitive landscape requires a more holistic and strategic perspective, based on the concept of business models.
This course gives you access to the Odyssey 3 approach.
14, a pioneering framework that will help you invent or reinvent business models.
This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be an invaluable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike.
It offers a practical and highly effective framework and toolbox for creating, inventing, or reinventing business models in a highly disciplined way.
The approach begins with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how do we organize ourselves to deliver this value proposition to our clients in due time) - The profit equation (how the first 2 pillars align generates a profit) Then 14 directions are explored to invent or reinvent a business model.
Examples of directions include "reduce customers' overhead costs", "change revenue stream", "introduce a third party", "eliminate a step in the value chain" and "explore new resources".
Illustrated with numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank...) and more recent (Airbnb, Zopa, Drive Now...), these addresses stimulate your creativity to rigorously explore all possible paths of innovation.
Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.
14 is the result of more than 15 years of research, consulting and teaching.
Over 150 companies that have successfully invented or reinvented their business model have been painstakingly analyzed and will inspire you to develop your own new and innovative business model.
This course is part of the MSIE program at HEC.
If you liked it, do not hesitate to consult the other courses in the program.
Prepare yourself from home with the most prestigious universities in the world.
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $299. Find out everything by clicking the yellow button.
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