The virtual course "El Ciclo: Management of Successful Artistic and Cultural Organizations - Virtual Course - Coursera", is a course with different contents and offers video classes of Approx. 12 hours to complete. Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
What makes a successful arts and cultural organization? Led by DeVos Institute President Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called Cycle that supports thriving arts and cultural organizations. Learning from our work with managers in more than 80 countries around the world, the DeVos Institute developed the Cycle as a simple yet powerful tool to assist managers in their efforts to respond to an increasingly complex environment and drive their institutions forward. to excellence. The Cycle explains how great art and strong marketing can create a family of fans, who in turn help the organization generate the revenue needed to further support great art next year. The Institute has seen the Ciclo work in performing and presenting organizations, as well as museums, art schools, and other non-profit efforts such as service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-oriented programming in an organization; • how long-term artistic planning can help an organization to produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters, including ticket buyers, board members, donors, trustees, and volunteers; • how an organization can cultivate and manage this family to build a healthy base of income earned and contributed; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon registration to students at their own pace. New scheduled sessions begin every month. To learn more about the work of the DeVos Institute, visit www.DeVosInstitute.umd.edu.
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