The virtual course "Understanding the music business: How much is music worth? - Virtual Course - Coursera", is a course with different contents and offers video classes from . Explore its essential features, and click the orange button for detailed information on the Coursera e-Learning platform.
This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University's location in Nashville, TN. Nashville is a major music center in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and American genres. However, students will learn that the basic principles of recording, marketing, copyrights, licensing, and live performance are the same regardless of musical style or genre. The music business is one of the fastest changing industries in the US today. It's also an industry full of contradictions, and media headlines and anecdotal stories often add to the confusion. Here are some paraphrased statements from recent news: * The music business has collapsed * The demand for music is expanding at the fastest rate in history * Historic recording studios are closing at an alarming rate * More people are recording than ever *Musicians often lose money on tours *Musicians often make money on tours *Major artist pulls songs from streaming services because they don't pay fairly *Major artist makes a fortune from streaming services *People already won't buy records *Vinyl record sales are skyrocketing This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today's music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will provide their perspectives through in-depth interviews, and footage from a recording session will give students a behind-the-scenes look at how a song goes from spark to hummed idea. on a cell phone to a finished recording. Participants will be confronted with questions about art and commerce that are timeless and critically important today, and will leave this course with tools that will enable them to make more informed decisions as music creators, promoters, and consumers. The course begins on February 19, 2016. promoters and consumers of music. The course begins on February 19, 2016. promoters and consumers of music. The course starts on February 19, 2016.
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