Virtual program of:edX |
The content and activities proposed enable the recognition and understanding of the challenges inherent in the management and provision of quality services Understand how a business model is observed from the perspective of operations Strategic management skills and active listening and feedback tools Detect and analyze successful service experiences and create innovative services Recognize the integration of marketing, human resources, and operations, and the need to segment and understand who we are targeting the service experience for
4 months. 5 - 7 hours per week suggested.
3 high-level virtual courses (graduate-level)
We live in a moment of humanity strongly impacted by political, social and technological changes.
If the last century was characterized by an unprecedented industrial boom, in recent decades the service sector (tertiary sector) has become the most important sector in the world economy.
Today, services provide more than 60% of employment and GDP in Latin America and the Caribbean.
Markets have changed: new categories of products and services are emerging faster and faster, the expansion of the internet in everyday life brings opportunities and innovations that we could never have imagined before.
Customers have also changed: they are increasingly demanding, they are not willing to wait, they are informed and they access technologies at all times.
There are new rules of the game and with them new opportunities and challenges.
For this reason, from the Faculty of Economic Sciences of the National University of Córdoba, we have designed a massive and open online MicroMasters program to learn the concepts, tools and models for the design of successful service experiences.
The program is made up of three online courses that integrate content on strategy, marketing, operations, and human resources, focused on understanding customers.
It includes cases and activities that train the participant through creative and entertaining dynamics.
Students in this online program are introduced to working with tools, models, and strategies to meet the challenges inherent in managing operations and providing quality services in the current context, promoting a customer-oriented mindset.
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